23 April 2005

The Soft Drinks Debate

Oh my god, i saw the funniest thing today on one of my friends blogs. it was a healthy debate on which was better - Pepsi or Coca Cola.

How can people argue over this. They are nearlly the same anyway. Though i do prefer Pepsi - but only if it's Pepsi Max. Any other Pepsi is just too foul.

Oh my god, now i'm debating the whole Pepsi vs Coca Cola thing.

The reason i think that Coca Cola out sells Pepsi is that CC is a much more established brand. It has more advertising on TV, and it came first. It is for sure that Coca Cola doesn't out sell Pepsi due to the fact that "it tastes better, in fact market research shows that in tastes tests Pepsi has come out the winner. However Coke sells because i feel that its drinkers indentify with their values: truth and tradition. Whereas Pepsi values are about change. Cocacola has alway been the "real thing" whereas Pepsi tends to speak to the "new generation".

When Coca-Cola launched New Coke, they had abandoned their values of tradition. Even though New Coke tasted better than Coke and it beat Pepsi in taste tests, it did bombed because its drinkers believed that tradition was better for the company. If they had wanted change they would have already converted to the Pepsi brand.

4 comments:

Stu said...

I love pepsi too much drink too much off it,

The taste is nice, i need to stop drinking can get through 24 cans in less then 5 days

Miriel said...

marketing is everything. lots of brands that aren't the best get greater sales because of brand recognition.

Shindig1985 said...

yes your right Keeper - like McDonalds - Burger King and KFC are SO much better

Sylvana said...

Coke is very different from Pepsi. Coke has layers of flavor and Pepsi is just sugar water with bubbles.